Understanding the day-to-day operations of aesthetic clinics and their business goals, helps Medical Representatives add value to clinicians in aesthetic care.
A CRM (Customer Relationship Management) system helps Medical Representatives manage customer relationships, track interactions with healthcare professionals, streamline sales processes, and optimize territory planning—all while ensuring compliance and data-driven decision-making.
Learn how to interpret sales data, turn the data into information and develop plans based on this information. Implement your plans, create and present reports to measure the success of your plans.
Learn how to create and effectively communicate the features, benefits, and value of healthcare products, to demonstrate how these products meet patient needs and provide tangible outcomes in the healthcare setting
This webinar was hosted by Lucinda Harman in March 2025.
What you will gain from this webinar:
- Strategies for reaching the right customers
- Handling gatekeepers & decision makers
This webinar is hosted by Lucinda Harman.
What you will gain from watching this webinar:
- Understanding the dynamics of price wars
- Identify the causes & effects of this war on businesses
- Learn strategies to navigate and succeed in such competitive environments
This webinar is hosted by Lucinda Harman from The Growth Catalyst.
Understand the healthcare system and its key stakeholders, including healthcare providers, payers, regulators, and patients, highlighting their roles and influence in the adoption and use of health products
Understand the crucial role of the pharmaceutical industry in healthcare, focusing on the research, development, manufacturing, and distribution of medications that improve patient outcomes and enhance quality of life
In this course you will gain insight into the fundamental concepts and strategies of marketing, with a focus on how they apply to the pharmaceutical industry.
The time a Medical Representative enters the pharmacy, healthcare practice or facility until they depart is a critical and precious opportunity to engage with clients to promote or sell their products. This course is about how to make the best use of this time to achieve results.
In this course, you will gain a clear understanding of what makes a sales call with a healthcare professional truly effective, moving beyond scripted pitches to create meaningful, customer-focused interactions. You will learn how to plan and prepare before the call, open with professionalism and impact, communicate value clearly and persuasively, and uncover client needs with empathy and insight. The course will also show you how to address objections, deliver solution-oriented messages, and close with a clear call-to-action while building long-term trust. By exploring concepts such as rapport, authenticity, active listening, and confidence, you will discover how to transform calls into purposeful, value-driven conversations that strengthen relationships, enhance credibility, and support successful product adoption.
Understand how medical aids, healthcare funding and formularies impact patient care, product accessibility, and the overall healthcare landscape
Explore essential strategies and techniques for effective sales in a competitive healthcare product market.
What to expect from this course
This course explores the full sales journey in healthcare, blending the science and art of selling. Learn the difference between the sales process and cycle and what healthcare practitioners value in discussions with Medical Representatives. You will gain insight into sales call preparation, questioning, listening, and influence to prepare you to effectively promote and sell healthcare products.
Understand the life cycle of healthcare products, from development and regulatory approval to market introduction, growth, maturity, and eventual decline, providing insights into how each phase impacts marketing strategies and product management
Understand how pharmacies operate, their role in healthcare delivery, and the business dynamics that influence product dispensing and sales. Gain insights into the needs of the pharmacist.
Understand the practices and business operations of primary healthcare clinics including the clinic's role in patient care, service provision, and the key business factors that influence its sustainability and growth