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Thursday, 21 May 2026

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Go Turquoise for the Elderly Campaign

Friday, 15 May, 08:00 » Monday, 15 June, 08:00
Site event

The Go Turquoise for the Elderly campaign highlights the importance of healthy ageing and supporting older adults in maintaining independence and wellbeing.

1. Open with relevance to elderly care
Start conversations by recognising the unique needs of older patients:
“During the Go Turquoise campaign, it’s a great time to consider how treatments can support your elderly patients’ quality of life. How do you currently address their challenges?”

2. Link your product to practical benefits
Show how your therapy helps elderly patients:

  • Improves safety and tolerability for older adults

  • Supports adherence with simple dosing or administration

  • Reduces hospitalisations and complications

3. Focus on patient-centred outcomes
Demonstrate tangible improvements in mobility, independence, comfort, or wellbeing.

4. Strengthen relationships through dialogue
Engage HCPs with questions about their elderly patients’ needs and care challenges:

  • “What strategies work best to help your older patients stay on treatment?”

  • “How could interventions like this improve daily life for your patients?”

The campaign provides a timely opportunity to connect with HCPs, highlight the value of your product for elderly care, and reinforce your role as a trusted partner in improving patient outcomes.

 
 
 

Global Accessibility Awareness Day

Thursday, 21 May, 08:00
Site event

Global Accessibility Awareness Day highlights the importance of inclusive healthcare and ensuring treatments are accessible to all patients, including those with disabilities or mobility challenges.

1. Connect with patient needs
Frame the conversation around patient accessibility:
“Today, on Global Accessibility Awareness Day, it’s a good moment to consider how we can make treatments easier to access and manage for all patients.”

2. Emphasise product practicality
Show how your product supports accessible care:

  • Simple dosing or administration for diverse patient needs

  • Easy-to-understand instructions and packaging

  • Compatibility with home or community-based care

3. Focus on outcomes and adherence
Demonstrate how accessible treatments improve patient adherence, safety, and overall quality of life.

4. Engage collaboratively
Ask open, empathetic questions to understand challenges and solutions:

  • “What barriers do your patients face in managing this condition?”

  • “How could products like this improve their daily treatment experience?”

Global Accessibility Awareness Day offers an opportunity to discuss inclusive patient care, highlight your product’s benefits, and strengthen relationships through empathy and practical solutions.