The Go Turquoise for the Elderly campaign highlights the importance of healthy ageing and supporting older adults in maintaining independence and wellbeing.

1. Open with relevance to elderly care
Start conversations by recognising the unique needs of older patients:
“During the Go Turquoise campaign, it’s a great time to consider how treatments can support your elderly patients’ quality of life. How do you currently address their challenges?”

2. Link your product to practical benefits
Show how your therapy helps elderly patients:

• Improves safety and tolerability for older adults

• Supports adherence with simple dosing or administration

• Reduces hospitalisations and complications

3. Focus on patient-centred outcomes
Demonstrate tangible improvements in mobility, independence, comfort, or wellbeing.

4. Strengthen relationships through dialogue
Engage HCPs with questions about their elderly patients’ needs and care challenges:

• “What strategies work best to help your older patients stay on treatment?”

• “How could interventions like this improve daily life for your patients?”

The campaign provides a timely opportunity to connect with HCPs, highlight the value of your product for elderly care, and reinforce your role as a trusted partner in improving patient outcomes.