Home Calendar About Us Sales Team Training Find a Trainer

Calendar

Skip to main content
If you continue browsing this website, you agree to our policies:
Continue
x

Calendar

|

Sunday, 17 May 2026

|

Go Turquoise for the Elderly Campaign

Friday, 15 May, 08:00 » Monday, 15 June, 08:00
Site event

The Go Turquoise for the Elderly campaign highlights the importance of healthy ageing and supporting older adults in maintaining independence and wellbeing.

1. Open with relevance to elderly care
Start conversations by recognising the unique needs of older patients:
“During the Go Turquoise campaign, it’s a great time to consider how treatments can support your elderly patients’ quality of life. How do you currently address their challenges?”

2. Link your product to practical benefits
Show how your therapy helps elderly patients:

  • Improves safety and tolerability for older adults

  • Supports adherence with simple dosing or administration

  • Reduces hospitalisations and complications

3. Focus on patient-centred outcomes
Demonstrate tangible improvements in mobility, independence, comfort, or wellbeing.

4. Strengthen relationships through dialogue
Engage HCPs with questions about their elderly patients’ needs and care challenges:

  • “What strategies work best to help your older patients stay on treatment?”

  • “How could interventions like this improve daily life for your patients?”

The campaign provides a timely opportunity to connect with HCPs, highlight the value of your product for elderly care, and reinforce your role as a trusted partner in improving patient outcomes.

 
 
 

World Hypertension Day

Sunday, 17 May, 08:00
Site event

World Hypertension Day raises awareness of high blood pressure and the importance of effective management for long-term cardiovascular health.

1. Start with patient relevance
Open the conversation by linking the day to patient care:
“On World Hypertension Day, it’s a great opportunity to review how your patients are managing blood pressure and overall cardiovascular risk.”

2. Highlight your product’s practical benefits
Show how your therapy supports HCP goals:

  • Improves blood pressure control reliably

  • Enhances patient adherence with simple dosing

  • Reduces complications such as stroke or heart disease

3. Focus on patient outcomes
Emphasise tangible improvements in quality of life, safety, and long-term health.

4. Engage through collaborative dialogue
Ask questions that show empathy and build partnership:

  • “Which strategies have you found most effective for patient adherence?”

  • “How could interventions like this support your patients in reaching target blood pressure?”

World Hypertension Day offers a natural opportunity to demonstrate product value, align with HCP priorities, and strengthen professional relationships while promoting patient-centred care.